Joyn Marketing Class: training course for merchants
The Joyn Marketing Class training courses are perfect for you as a local merchant to learn how to promote your business online. As a Joyn member, you can join these training courses for free.
Reach more customers with a Facebook page
Every merchant can create a Facebook page. But what should you post on it? And how do you organise a Facebook competition? What about customers asking questions? During this course, you’ll learn how to include Facebook in your daily routine. In addition to learning about the practical usage of the different options available to merchants, you’ll also learn how to communicate with customers on Facebook. With or without emoticons!
Instagram as a promotional channel
This app with nifty filters is a daily addiction for many smartphone users. And that is why you can use this channel to attract attention to your business. But what should you photograph? What hashtags are relevant? And how do you turn your account into a popular one? During this course, you’ll learn the basic principles of photography and the codes of conduct for your fans and you’ll learn how to set up a content calendar.
Online advertising for beginners
Even with a small budget, you can achieve great results, as long as you reach the right target audience with your own online ads. But how exactly does one set up one of those Google AdWords accounts? And how do you go about your budget? Can you advertise on Facebook and YouTube too? You’ll learn how to use these tools yourself and we’ll discuss some handy tricks to do lots, with few words. Once you complete this course, you’ll be in charge of your Facebook page or website’s popularity.
Build a website that ranks high on Google
A website doesn’t have to be expensive. Before, you had to outsource this to a web developer, and you had to pay for each little change. These days, you can do it yourself using platforms like Wix.com or WordPress. But which pages should you add to your website. How do you make sure it ranks high on Google? And where will you get the text and photos? We will show you, step by step, how these online platforms work, so you can make the right choices and build your own, brilliant website.
Bonus: email marketing with Joyn
In conjunction with each course, we organise a workshop to teach you how to work the Joyn platform. You’ll set up an effective email campaign in your own merchant portal. We’ll show you what kind of texts work well, and which don’t, so you can easily apply this to your own business. You’ll also learn how to track the results in your portal and how you can increase your returns using coupons.
This workshop is optional; you can always leave earlier if you’re not interested in joining.
We will inform you on new training dates and locations by email.